Brave The Sea is an initiative of innovator Rachelle van der Linden and strategic creative agency Fitzroy. They met while setting up online bank Knab. Rachelle is co-creator of the new bank, with Fitzroy responsible for its marketing. Aside from Knab, we launched NLZiet as a platform for RTL, SBS and NPO. By joining forces we’re ideally positioned to direct the course – both strategically and from a visual and emotional marketing perspective. And steer you towards your successful new speedboat.
Rachelle is new business architect and specialist in setting up new, successful companies. She knows the structures and mindsets of large corporates, but always gets to the core when it comes to developing new customer-driven models. She is co-founder of Knab and creator of both www.EnergieDirect.nl (Essent) and www.vers247.nl (the new food platform by Deli XL). Her biggest motivation is breaking with conventions in order to focus on customer needs and play by the rules of the connected economy.
“We make our clients most adaptable to change”, is the maxim of Fitzroy’s creatives and strategists. That’s why this agency works primarily with challengers. Large companies looking to expand into new markets such as Doritos (Pepsico), Knab (Aegon) and Kornuit (Grolsch). But also with startups such as mega-blogger Negin Mirsalehi, 50 Cent’s SMS Audio and Fitshe.com. The agency has won multiple awards and employs a total of 25 creative talents. For more information check www.fitzroy.nl.