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January 16, 2016

Press release: Fitzroy and Rachelle van der Linden start ‘Brave The Sea’

The business architect Rachelle van der Linden, together with the strategic and creative agency Fitzroy, has started a new initiative: www.bravethesea.com. Under the heading ‘Instant Innovation’, within a period of one month, Brave The Sea builds new speedboats for existing companies … Continue reading Press release: Fitzroy and Rachelle van der Linden start ‘Brave The Sea’

January 11, 2016

Gartner’s Top 10 Strategic Technology Trends for 2016

Emerging technologies are poised to break out and disrupt business models in 2016. According to Gartner research firm, unprecedented connectivity between a plethora of devices tapping intelligence from smart machines will drive this dramatic transformation. The results include dazzling user experiences … Continue reading Gartner’s Top 10 Strategic Technology Trends for 2016

January 7, 2016

10 disruptive questions for instant innovation

Hulu, iPhone, and Prius didn’t come to market because their creators asked status quo questions. They didn’t happen because somebody began a meeting with “Who has an idea for improving the industry?” or “How are we going to increase sales?” … Continue reading 10 disruptive questions for instant innovation

December 7, 2015

Major Trends For 2016: Consumers Flex Muscles, Scramble For Resources And Strive For Privacy

For many people, end-of-the-year projections simply provide a fun pastime to talk about what will happen in consumer culture over the next twelve months. But it’s more than that for me. My research, business experience, discussions with clued-in clients, and … Continue reading Major Trends For 2016: Consumers Flex Muscles, Scramble For Resources And Strive For Privacy

December 7, 2015

Big changes lie ahead, is your business ready?

View from the top: a survey of marketing business leaders on change and marketing by the Financial Times (FT) and Maxus Marketing is changing, and only half of C-suite executives believe their company is prepared for what lies ahead. A new … Continue reading Big changes lie ahead, is your business ready?

November 1, 2015

Why Startups Like Uber, Airbnb, and SpaceX Succeed, While Others Fail

What’s most important for the success of your project? Is it the team? Funding? Timing? Idea? Business model? Recently I heard Bill Gross, one of the most brilliant entrepreneurs of this century, offer a compelling answer—one that changes my views … Continue reading Why Startups Like Uber, Airbnb, and SpaceX Succeed, While Others Fail

October 1, 2015

18 Reasons Your Startup Failed, Visualized

#1: FORGETTING THE WOZNIAK TO YOUR JOBS. #2: NOT BEING BASED IN SILICON VALLEY. What determines whether your startup sinks or swims? To help you avoid startup doom, designer Mark Vital has visualized 18 mistakes that kill startups. The infographic … Continue reading 18 Reasons Your Startup Failed, Visualized

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